Welcome to By Effie
Hi, I'm Steph! Welcome to my curated corner of the jewellery world.
By Effie was born out of a personal obsession with the art of the ear stack. As someone who loves the look of beautifully styled piercings, I noticed how difficult it was to find high-quality, contemporary cartilage jewellery that was both accessible and durable enough for everyday wear. I wanted to create a space that makes curating your dream look effortless.
We are your ultimate online product destination. We specialise in supplying beautifully crafted, premium pieces designed to elevate your unique style. From lightweight titanium essentials to radiant silver, solid gold, and gold-plated designs, every single piece in our collection is hand-selected by me for its exceptional quality, safety, and aesthetic appeal.
Whether you are looking for the perfect everyday huggie hoops, an eye-catching statement piece for your helix, or comfortable, irritation-free threadless ends for your tragus or daith piercings, By Effie provides the building blocks for your perfect ear curation.
Thank you for supporting my independent brand and letting me be a part of your styling journey.
Happy stacking!
